- Challenge
- Grow sports membership and recurring dues at a private golf club while protecting the member experience.
- Leadership
- As Director of Membership and Marketing at Bent Pine Golf Club, Kevin led staff, recruitment, onboarding, retention, communications and issue resolution.
- Outcome
- $1.3M in recurring annual dues, sports membership up 23%, initiation fees raised from $120,000 to $500,000, and member satisfaction sustained above 92%.
- Lasting capacity
- A staff-led membership pipeline covering recruitment, onboarding and retention.